All Posts By

Alison Hallett

Innovations in Sustainability at the Oregon Convention Center

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The Oregon Convention Center has an ambitious goal: To be the most sustainable convention center in the country. From solar panels on the roof to a rain garden that filters water before it drains to the river, OCC is constantly finding new ways to make their LEED Platinum-certified facility even better for the planet.

Sheepscot worked with OCC to create a video telling the story of the Convention Center’s innovative new waste management program, which prohibits non-recyclable materials from showroom floors. Now, shows at the Convention Center must donate, recycle, or remove materials they bring into the building—materials that would otherwise end up in landfills. With policies like these, OCC is changing the way their industry does business. We were thrilled to help them tell that story.

Workshop: Strategies for Arts Marketing Success

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Last year, the Regional Arts and Culture Council invited Sheepscot to host a workshop on a subject that’s near and dear to our hearts: How arts organizations and artists can leverage existing resources to tell their stories more effectively. Time spent on marketing is time spent not making art. We can help make that time as painless and productive as possible.

We got a great response to that sold-out workshop, and we were thrilled to be invited back for another round.

Join us on February 13 for Narrative Mechanics: How to Design and Deploy Strategy for Arts Marketing Success, an interactive workshop from Sheepscot president Dave Weich:

YOU HAVE A GREAT STORY TO TELL, but where do you begin? What’s the best way to frame your narrative to ensure that you’re making an impact with the right audiences? From public events and print materials to social media platforms, how should you allocate resources to best achieve your goals?

Learn to construct a story that will resonate with your audience, inspire actions that benefit your bottom line, and evolve over time as your relationship to fans and consumers changes.”

Narrative Mechanics: Strategies for Arts Marketing Success
Portland Community Media, 2766 NE Martin Luther King Jr Blvd, Portland, OR 97212
Saturday, February 13, 11 am-3pm, $30
Register here.

Beer from Sewage: Pure Water Brew Smackdown

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Earlier this year, Team Sheepscot made our first foray into WWE-style trash-talk videos. (We can only hope it’s not our last.) The occasion? Clean Water Services needed a quick ‘n’ dirty video about Pure Water Brew, a beer brewed with recycled wastewater, to show at an upcoming water conference.

Pure Water Brew is a radical experiment aimed at changing how the public thinks about water reuse. The brew is made with effluent (read: sewer water!) that’s been purified to exacting standards; the purified water is cleaner than the water that comes out of your tap, and perfect for brewing beer.

Searching for a lighthearted way to showcase this project at the water conference WEFTEC, Clean Water Services decided to go toe-to-toe with a similar beer brewed out of another great beer city: Milwaukee, Wisconsin’s Activated Sludge.

We spliced this video together out of a quick afternoon’s shooting at Clean Water Services and some iPhone footage from the team in Milwaukee.

The rivalry is all in good fun, of course, because both teams have the same ultimate goal: Changing the way the public thinks about recycled water. By partnering with Oregon brewers to make beer from wastewater, Clean Water Services hopes to inspire a public conversation about water reuse. And what better way to combat the “ick” factor than by turning recycled sewer water into something so delicious?

Tree for All: One Community, One Million Trees

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In 2014, Tree for All’s public and private partners in the Tualatin River watershed set out to plant a million trees and shrubs in one planting season.

It was a privilege to document the Tree for All project for our clients at Clean Water Services, and to see first-hand the incredible work done by regional partners like Friends of Trees, Solve, Cascade Education Corps, Westside Economic Alliance, Scholls Valley Native Nursery LLC, and many more.

Nine months after volunteers put the first tree in the ground, we’re proud to share their story.

Narrative Mechanics Workshop: “How to Design and Deploy Strategy for Arts Marketing Success”

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Team Sheepscot has serious roots in the Portland arts community: Dave spent years as the director of marketing at Powell’s, and I covered arts and culture as a writer and editor for nearly a decade. So naturally, when the Regional Arts and Culture Council invited us to host an arts marketing workshop for artists and organizations, we jumped at the chance.

On Saturday, April 4, Sheepscot will present “Narrative Mechanics: How to Design and Deploy Strategy for Arts Marketing Success“:

“YOU HAVE A GREAT STORY TO TELL, but where do you begin? What’s the best way to frame your narrative to ensure that you’re making an impact with the right audiences? From public events and print materials to social media platforms, how should you allocate resources to best achieve your goals?

Learn to construct a story that will resonate with your audience, inspire actions that benefit your bottom line, and evolve over time as your relationship to fans and consumers changes.”

Narrative Mechanics:
How to Design and Deploy Strategy for Arts Marketing Success
Saturday April 4th, 2015; 12 p.m. – 4 p.m.
Location: Pacific Northwest College of Art (PNCA), 511 NW Broadway, Portland, OR 97209
Cost: $30

Update: RACC has invited Sheepscot back for a repeat engagement of this Narrative Mechanics workshop on February 13, 2016. Full details here.

Voices of Oregon Culture: Meet Gary, Nathan, Anne-Marie, and More

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The Oregon Cultural Trust supports arts, heritage and humanities nonprofits across the state of Oregon. And the Trust itself is funded by a unique tax credit: Donate to any of more than 1400 qualifying nonprofits by the end of the year, make a matching donation to the Trust, and receive the whole match back on your taxes.

If you’re not convinced, just take a look at these videos Sheepscot made to showcase some of the worthy nonprofits supported by the Trust, including Oregon Humanities and the Independent Publishing Resource Center.

To see more videos in our Voices of Oregon Culture series, visit the Oregon Cultural Trust’s website.

Design Week Portland: “Our Architectural Narrative”

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The crowd and panelists

On Tuesday, October 7th at Mississippi Studios, Sheepscot Creative invited five panelists from Portland’s design, planning, and preservation communities to discuss our city’s architectural narrative. The conversation covered tremendous ground, but it revolved around one central question: What do the buildings we choose to construct, inhabit, restore, and demolish tell the world about us?

The panel was moderated by Sheepscot’s president, Dave Weich, and featured Joe Zehnder, chief planner at the City of Portland; Reiko Hillyer, assistant professor of history at Lewis & Clark college; Peggy Moretti, executive director of Restore Oregon; David Staczek, principal at ZGF Architects; and Portlandia production designer Tyler Robinson. (For more details on our guests, see “Meet the Panelists.”) More than 100 people turned out for the event, which also featured a reading from Live Wire head writer Courtenay Hameister and music from XRAY.fm’s DJ Bobby D.

Portland Past Present Future: Our Architectural Narrative was a 2104 Design Week Portland event sponsored by XRAY.fm.

Event sandwich board

• Download an edited transcript of the conversation, or view the whole thing here.

• View a photo gallery of stills from the event.

• Read preview coverage from Portland Monthly and the Portland Business Journal.

• Listen to the complete audio recording on SoundCloud: