We animate your story.
Whether the goal is to distill complex concepts into easy pieces or to immediately capture the attention of your audience, motion graphics can do it.
TEACH
Animating custom illustrations can be an especially effective way to introduce new policies and systems.
Educational videos often need to present a lot of detailed information. Mapping your script on storyboards before production begins helps to ensure that viewers get the information they need. That was certainly the case when we helped the Oregon Employment Department introduce its Registered Apprenticeship program to potential employers and participants.
SHOW (IN CASE THEY’RE NOT LISTENING)
Animation can be an ideal delivery format for social media. By incorporating your script on-screen, you ensure that your message will reach viewers whether their audio is turned on or not.
To launch a full rebrand (including a new name), we re-introduced Project Youth+ to its community with animated graphics that directly follow the video’s narration.
SET THE RIGHT TONE
In a video introducing My Voice Music, animation gives the content a timelessness that will allow it to serve the nonprofit for years. And the graphic style helps set a distinct tone—friendly, playful, and fun.
SIMPLIFY
For many organizations, getting audiences to understand (and even care about) complex ideas can be a real challenge. Animation can help to break down unfamiliar information into manageable, relatable components.
Illustration, easy-to-read captions and voiceover combine to convey the vision behind Clean Water Services’s program to repurpose “waste” into energy.
ENGAGE
For many of video projects, our challenge lies in finding creative solutions to work around tight budgets and schedules while producing engaging, entertaining content.
In 2022, Explore Washington Park teamed up with former Portland Trailblazer and NBA Hall of Famer Bill Walton to narrate a PSA about public transit to Washington Park. Though he couldn’t be there for the shoot itself, animation provided a way for him to be a distinct onscreen presence.
