Oregon Department of Transportation

Sheepscot develops, designs and animates social campaigns for Oregon Department of Transportation.

ODOT has hired Sheepscot to create two safe-driving, behavior-change campaigns. Both campaigns feature animated video and corresponding static graphics. All assets were produced in both Spanish and English.

DO THE ZIPPER MERGE

“Do the Zipper Merge” was designed to support any ODOT construction project that includes a lane closure. These evergreen elements remind drivers about the safety and efficiency of zipper merging. We delivered static and animated elements for use on social media and throughout ODOT’s communication channels.

TOLIVER ROUNDABOUT

The Toliver Roundabout campaign was designed to raise awareness among local drivers about the installation of a new roundabout at the intersection of Highway 213 and Toliver Road in Molalla, and to build a greater understanding of the efficiency and safety benefits that roundabouts bring.

Two lines of messaging encourage safer, more efficient driving in Oregon. One is aimed at a general audience. The other addresses concerns raised by drivers operating extra-long vehicles.